How we understand design

Designing is creating a meaningful and binding dialog between people and experiences. It is to shape the desired reality from an innovative, sustainable and systemic solution

At Yuken, we are dedicated to addressing complex problems through user-centered processes. We ensure that we meet the needs of all stakeholders, always seeking to generate a positive impact both locally and globally. Our favorite verbs are: investigation, experimentation and action.

Constant innovation
We are constantly searching for new ways to solve problems, putting the user at the center of our process and the stakeholder system as the center of implementation for the experience.

Professional excellence
We generate effective solutions from rigorous processes and systematically applied methodologies. We work in close collaboration and co-creation with key stakeholders to address the challenges we face.

Enchanting with the simplicity of forms
“Less is more” is a concept that identifies us. We believe in creating efficient and creative experiences, where the formal resolution is simplified without losing effectiveness.

Constant management of our own projects
 We believe that self-management is critical in every creative laboratory. Through in-depth exploration of the needs of diverse users, we seek to generate innovative solutions with impact and take advantage of design opportunities in areas not yet explored.

Some of the projects that we have developed:

Do you want to see details? Check our project history here.